In today’s economy, small businesses are finding it harder and harder to just survive far less thrive. And poor decisions that impact the bottom line could be the difference between turning a profit and closing up shop. That’s where accurate and timely statistics come in.
A business owner needs constant access to their business’ metrics–from snapshots of the consumer market to the success of certain products or promotions–to make the decisions that steer the business in the right direction. Running a shop on instinct no longer suffices. 
The first thing you need to do is determine what metrics most accurately reflect the state of your business. If you’re note sure what those are or should be, consulting firms that specialize in your type of business can outline metrics for you.
Secondly, you need to determine the best way to capture those metrics in a succinct yet accurate way. Many business owners don’t use the full capabilities of their current computer system, so there might be a way to retrieve those metrics through your current system. Otherwise, you could use something as basic as a spreadsheet to organize collected data and develop formulas to give you other necessary statistics.
Lastly, you must have constant access to your metrics so you can analyze the data regularly to help you make important business decisions. These metrics will not only help you understand the current state your business is in, they will also allow you to measure the impact on your business of decisions you’ve made.
Most booming businesses don’t operate on statistics alone, but statistics are certainly a key factor in their success. Manage the numbers, don’t let them manage you!
Read more on the importance of statistics in management decision making. Photo above from that story in the Houston Chronicle.

